Every Baltic Brand Forum is special, but this year it goes even further – quite literally. The fifth Baltic Brand Forum will be held in Tallinn, Estonia on September 22 at Fotografiska - where an open mindset and brave ideas meet. Brand experts and industry guest stars from 6 different countries will share their knowledge and expertise with panel discussions and lectures, and the most outstanding Baltic brands in different categories will be awarded.
Today, brands operate in a dynamic business environment, which requires to take courageous actions from responding to rapidly changing market needs to taking a stand on worldwide issues. That's why this year’s theme for the Baltic Brand Forum is “BRAND BRAVERY” - honoring brands who take a stand on their brave ideas to conquer the world.
Foreign guest lecturers will share their experiences and industry professionals of the most successful brands in the Baltics will participate in panel discussions, including key speakers like, Paul Kemp-Robertson, co-founder of creative and strategic intelligence service “Contagious”, Andy Pearson, VP of Creative at “Liquid Death”, Rick Serdiuk, co-founder and creative director at “Banda Agency”, Maksymilian Malicki, global head of brand at “BOLT”, Artūrs Garais, Web3 project lead at “airBaltic”, as well as Stephanie Helen Scheller, co-founder of the sustainability consultancy “OMG Momentum” and Antonio Bechtle, creative director and partner at “BM Boutique”.
Sometimes brands tend to retrieve the safe option, which does not always allow them to work on the best creative ideas. Baltic Brand Forum 2023 will try to answer what does it mean to be a brave brand, discussing the importance of staying true to the brand's values and beliefs in the face of consumer pressure and needs. Brands are being called upon to be brave, take a stand and act, not just in business terms, but on an ethical and societal level as well. It involves taking risks through initiatives and content that the companies choose to tell through various touch-points that make us think, act and change.
Baltic Brand Forum will be concluded by awarding brands from Latvia, Estonia and Lithuania in different categories such as best media brands, bravest brands and most human brands. The results will be determined by the people of the Baltics and based on the Brand Capita study, which is the most extensive brand perception and lifestyle research in the Baltics, accumulating data from over 600 brands and 300 lifestyle insights.
After a long day of thinking, networking and absorbing all the valuable knowledge of the forum, a party is a necessity! Event organizers have well thought to invite Estonian pop music star, DJ and producer NOËP, a great example of bravery and boldness in the music industry. Get to know more about NOËP in our interview!
More information about the event and ticketing can be found on the Baltic Brand Forum website.