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LITHUANIAN MUSIC PHENOMENON ‘THE ROOP’ BREAKS COUNTRY’S YOUTUBE RECORD

Photo by Vaidas Jokubauskas

Warner Music Baltics band THE ROOP last weekend broke Lithuanian YouTube record. Their new single Discoteque” music video in two days was watched more than 1 million times. The song also dominates Lithuanian digital charts – currently #1 on Spotify Lithuania Top 50 chart.


During weekend excited reactions have been pouring in from all over the world. The song now has over 80 reaction videos on YouTube.

The band describes the new song as a tool to liberate and express feelings that are kept deep inside of our hearts. THE ROOP’s leader Vaidotas says: 

“The new song “Discoteque” talks about personal inner liberation. Rather often we say that we are free and that we live in a free world. But most of our restraints come from the inside. So, this song and movement aims liberate our minds, which contains too much self-criticism, fear of appearing different, reluctance to accept your body, even limiting your attractiveness.”

The main melody line is reminiscent of old folk songs (if sung in legato, however the band presents it in staccato), so THE ROOP brings folk music sound to the dancefloor.

“Part C or so-called bridge of the song is full of mouth sounds which carries us back in time thousands of years ago. It’s a return to the very beginning of us, where we can start all over again,” says band’s drummer Robertas.

The song is called “Discoteque” – without the letter “h”, because it’s a different kind of discotheque. 

Photo by J.Urbonaite

It’s not about showing yourself off. It’s more about being with yourself and accepting yourself the way you are,” says band’s guitarist Mantas.

Some of the comments below the video even include heartfelt confessions from the band’s fans saying that their music helps them deal with mental health issues.

The song comes together with an energetic dance which can allow you to escape and let loose. Some of the moves of the dance was inspired by legendary Lithuanian basketball player Arvydas Sabonis.

Photo by J.Urbonaite

The official music video was inspired by 80s styles and movies “Alice in Wonderland”, “Twin Peaks” – directed by award-winning director Saulius Baradinskas

The band also performed “Discoteque” live at Lithuanian National Eurovision selection “Pabandom is naujo!” heat 2. The band who were fan favourites to win the Eurovision Song Contest 2020 with their song “On Fire” have been invited back to compete straight in the final show this year.

With “On Fire” THE ROOP went on to win Eurovision 2020 – Das Deutsche Finale, the German alternative TV final which aired after the overall competition was cancelled.

“The Roop are classic Eurovision crowd-pleasers.” –BBC

“Edgy, cool and full of life. ” –Radio Times

 “Lithuania is “winner of hearts.” -Eurovision.de

The band was one of the most streamed Lithuanian artists in 2020. “On Fire” soon will surpass 6 million streams on Spotify, official music video on YouTube was watched over 9 million times. This year the band got five Lithuanian Music Awards M.A.M.A. nominations. Few weeks ago THE ROOP also won prestigious Ambassador of the Year award at Lithuanian National Radio and Television award ceremony.

Discoteque” is available at all DSPs and streaming services.

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