in ,

Tallinn Music Week 2021 Creative Impact Conference key topics and first speakers revealed


The Creative Impact Conference, taking place within the international music and city festival Tallinn Music Week (TMW) on 1 – 2 October 2021, focuses on the importance of a strong local music ecosystem as well as solid global networks.


Taking place at Nordic Hotel Forum and techno club HALL, the upcoming event addresses new business models, night time economy, music and politics and the interplay between global and local within its key topics. In August 2021, Estonia will celebrate its 30th anniversary of regaining independence. To celebrate the occasion, TMW will look back in history into the roots of the Singing Revolution and music as a tool for social change. 

TMW is also thrilled to announce a collaboration with Live DMA, the European Network for live music associations. The collaboration marks a great opportunity to reinforce European connections and put forward the importance of cooperation to support local music scenes.

The Founder of TMW Helen Sildna says that the crossing between local and global is exactly where the conversations will start at the upcoming conference.

““Think Global, Act Local” is a phrase we all know, but the year of interruption has added a new layer of meaning,” she comments.

“The pandemic put a spotlight on some of the blind spots of our industry, as well as a society as a whole. Yet, never in my life have I witnessed such courage, resourcefulness and optimism, as over the last year in music and culture. We’ll celebrate the return of live concerts by spreading music across Tallinn and bringing the conference to Club HALL, as well as to the beloved Nordic Hotel Forum. Let’s kick-start a successful and sustainable season for music!”

TMW 2021 key topics:

Think Global, Act Local

  • Support your local music scene – live will rise!          
  • Night time culture 
  • From Baltics to Balkans and from Nordics to Russia
  • Global business, local roots
  • The sound of “glocal”

Reshaping Music Industry 

  • Megatrends: future work, education and economic patterns
  • New business models: from song management to digital services 
  • Sync and connect: film, gaming, tech and design
  • Health and Safety
  • The digital turn – the consumer takes it all?

Career in Music

  • Equality as a business advantage
  • Building a team
  • New talent – on stage, backstage
  • Running a business

Music and Politics

  • City policies: between restriction and promise
  • Music shaping social change – 30 years of Estonian independence!

Sustainable Development – TMW for SDGs agenda

First set of speakers (in alphabetical order):

  • Audrey Guerre (FR), Coordinator at Live DMA 
  • Brooke Wentz (US), Founder of Seven Seas Music and The Rights Workshop
  • Dan Koplowitz (US), Owner of Friendly Fire Licencing
  • Elena Natale (EE), Founder of Club HALL
  • Henri Roosipõld (EE), Founder of Live Music Estonia
  • Heather Gibson (CA), Executive Producer of Popular Music at Canada’s National
  • Arts Centre, founder of #CanadaPerforms 
  • Howie B (UK), musician and producer
  • Jamie Ford (UK), Founder of Honeymooner
  • Joanne Croxford (UK), wellness and diversity expert
  • Kaisa Rönkkö (FI), Executive Director of Music Finland
  • Kalle Lundgren Smith (SE), Co-founder of Pitch & Smith
  • Login Kochishki (ML), Goalkeeper at Password Production 
  • Maarit Kangron (EE), Chief Executive Producer of Eesti Kontsert
  • Marc Brown (SE), Founder of Byta
  • Mark Dieler (LV), Co-founder of Cindy & Kate, the informal network of Baltic grassroot cultural venues
  • Mirik Milan (NL), Co-founder of VibeLab, former Night Mayor of Amsterdam
  • Nikita Lavrinenko (SE), Agent and Partner at PlayBook Artists
  • Scott Lavender (FI), Head of Touring in Finland & Baltics at Live Nation
  • Seiya Matsumiya (JP), Founder & Producer at Black Cat White Cat
  • Thomas Golubić (US), Co-founder of Guild of Music Supervisors

Read more on the Conference HERE and on Speakers HERE.

As a partner festival of the global initiative Keychange, TMW aims at gender-balanced representation throughout the festival’s line-up as well as in tackling the structural inequality in the music industry.

The conference will be organised in hybrid format in line with the rules for public events, in order to prevent the spread of the coronavirus. 

TMW 2021 passes are on sale at shop.tmw.ee. PRO Pass at 150 euro grants access to the conference and festival both on-site and online. DigiPRO Pass at 50 euros grants online access to the conference and PRO database. 

What do you think?

Baltic music, Baltic artists, Baltic artist, Baltic entertainment, Estonian Music, Estonian Artist, Latvian Artist, Baltic music market, Baltic music industry, Baltic music promotion, Latvian Singers, Estonian Singers, Lithuanian Singers, Baltic singers, Latvia music market, Lithuania music market, Estonia music market, Baltic pop music, Baltic electronic music, Baltic music videos, Michael Kiwanuka

Michael Kiwanuka’s concerts are postponed to the summer of 2022

Baltic music, Baltic artists, Baltic artist, Baltic entertainment, Estonian Music, Estonian Artist, Latvian Artist, Baltic music market, Baltic music industry, Baltic music promotion, Latvian Singers, Estonian Singers, Lithuanian Singers, Baltic singers, Latvia music market, Lithuania music market, Estonia music market, Baltic pop music, Baltic electronic music, Baltic music videos, Noëp, Noep

New single ‘Differences’ from Estonian artist Noëp