Mick Jagger (“The Rolling Stones”) recorded his new song using microphone created and produced in Latvia by JZ Microphones. The song “Easy Sleazy” was made in collaboration with the “Foo Fighters” frontman Dave Grohl as a dedication to the Covid-19 pandemic.
This is the first time ever when mics produced in Latvia can be seen in such a mega-star’s video.
“Usually, our products stay behind the scenes as the big stars have endorsement deals with global brands which is the reason why videos and photos from recordings featuring producers like “JZ Microphones” can’t go public. This time we got lucky!” tells Andris Ēvelis, Board Member and International Marketing Director of “JZ Microphones”.
Andris Ēvelis told on Latvian Television that “Every industry has its own cool specifics, a silver lining, and ours is that we quite often get to work with producers and artists from all around the world and usually they like to send us pictures from the recording processes. Last summer we got a client, producer from Great Britain, and he mentioned that he works with “The Rolling Stones” which we didn’t quite believe back then. And then couple of days ago he sends us a picture from the recording with Mick Jagger, “Foo Fighters” Dave Grohl and our mics!
Usually producers, equipment, mics – it all stays behind the scenes and also, general public doesn’t really care about that. But this time Mick and the producers decided why not show all recording process. And I don’t think most people know that this recording was actually meant to be like a studio demo that they didn’t really get to finish due to the Covid pandemic, so basically they published an unpolished song.”
Product placements are not unusual in music videos and to get Mick Jagger to promote your product would seem to be an incredibly expensive endeavour, but this was not the case, “JZ Microphones” were purchased for the recording. “Which is also the reason why technical equipment usually stays behind the scenes, as all the big brands have deals for millions to be shown in video clips for artists like “The Rolling Stones”, “U2”, Lady Gaga and others, and such small companies from small countries like “JZ Microphones” usually stay in the background.
That’s especially why this is such a huge surprise, and this is a first – here is the world’s biggest Rockstar and here is microphone produced in Latvia!” with excitement tells Andris.
How does a company from a small country even get to the stars like Mick Jagger as there are so many in the world to choose from?
Andris tells that usually the “boss” of the recording itself is the producer and producers are the people they work with, and they are also the ones who choose the microphones, amongst other things. Andris adds “I’ve talked with a lot of professionals all over the world and they always say that sure, they can choose the most popular microphone or guitar or shoes, but they all search for something new, something different, something better and more interesting and they absolutely have no problem giving popular and well-known artists products produced by lesser-known brands, if the product is really good.
We receive photos from different recordings with different artists all the time. And once a year a bigger artist comes up using our products. One of the biggest artists probably is Bono (“U2”) who used our mic, but we are not allowed to show any material proving that, as they have existing deals with bigger brands. Also, Lady Gaga, “Manic Street Preachers” and there are many well-known Hollywood films for which music was recorded using our products, but, of course, they won’t be putting our logo anywhere on posters. But the product speaks for itself.”
Let’s hope that this exposure will serve as a message to a wider public that “JZ Microphones” are amongst the best in the world in quality.
Full interview (in Latvian) with “JZ Microphones” Board Member and International Marketing Director Andris Ēvelis on Latvian Television.