After such deep shaking as the world has had in 2020, life is unlikely to ever be the same again. However, this crisis has allowed the event and entertainment industry to rethink itself, to find its desired denominator and tidy up its numbers. On November 25th the Baltic and Nordic event industry professionals will meet in an online Forum to search new purpose, solutions and the ways live events should be organized in the future.
For his year’s Forum the organizers have put together a program and topics that correspond to the most important challenges that the live communication industry will face in the future.
‘We know that events can influence the world much better than any other industry, and that event organizers are actually some of the most intellectual people in modern business. We realize that event managers at the Forum deal with over 200 different business fields, and deliver different messages, all while creating a unique atmosphere and designing the world’s future. They are even a kind of echo of the modern economy,’ says the founder and director of the Baltic-Nordic Event Forum, Mary Kirillova.
This year’s Forum’s Agenda features such outstanding names as Roland Greil – the designer of Rammstein worldwide tour show and Genesis festival in London, Iggy Rosenberg, who is well known as designer and executor of large touring shows for Tesla, Def Leppard, Janet Jackson and The Rolling Stones, Ulrike Tondorf, the global brand director at Bayer, William Galimberti, the global marketing director at Red Bull and others. As well as a great variety of event agencies all around the Baltic Sea Region: Vok Dams, Jack Morton, GPJ, Allegro, Meduza, Arena and many more.
By the end of the day the Amber Event Awards will take place in a new format.
‘The shift towards virtuality is happening faster than expected. And even if the best projects are yet to happen, we’d like to take a look at the platforms, tools and activities that were born during these difficult times. Hybrid, online, live stream, webinars are in the focus. These prototypes largely determine the future formats of the industry, and we want you to become the founders and witnesses of those events that will invariably take place in the industry of the future.’
The Baltic-Nordic Event Forum was born in 2016 in Tallinn. This event was created to strengthen cooperation between the countries bordering the Baltic Sea, so as to meet common challenges and benefit from the common opportunities facing the region. The geography of this region that unites original cultures around the Baltic Sea, and the region’s location within the European community are all strong and objective prerequisites for the powerful rise of events in northeastern Europe.
The Baltic-Nordic Event Forum is a key meeting place for event professionals, customers and creative minds from all over the Baltic Sea Region where they debate and discuss such important things as safety, environmental protection, authority rights, code of conduct, event impacts, and legislation. Together these issues have an impact on the whole industry, and even more – on public opinion. Participants, country influencers and local authorities all talk to each other.
The Forum is a unique place where over a few days you can meet some of the most important industry players, clients, and suppliers. It gathers an audience that has a combined 1 BIL euro budget every year. They are responsible for every second big event in Northern Europe.
Join in and let’s hack this crisis! Become the Architect of the Future!